Although it might be a useful exercise for you to think about what you feel is the hard part of coaching, that’s not where Godin takes this conversation. Rather, he sees it as a useful team exercise. He seeks to expose points of friction in a team or organization that we as leaders can correct.
In a way, this is similar to what I addressed in my Fun and not so fun post. That one focuses on individual player motivation, but there’s cross-over.
I think the key with Godin’s question is how you frame it. There are a few different angles of approach. Let me use a college team as an example. We can ask “What’s the hard part of …”
- Playing the game?
- Practicing and training?
- Being a student-athlete?
- Being in this program?
Can you see how each of those variations is likely to inspire a different type of answer?
Godin’s focus is on improving conditions in which team members work. Identifying where we can make improvements, obviously, means finding those friction points holding us back. We can do that by starting with a macro level (broad) focus (program). Then we can use those findings to start narrowing down on specific things to address.
And it’s important to get everyone’s response to this. Otherwise you risk the louder voices crowding out the quieter ones.
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