I haven’t really addressed the whole Name, Image, and Likeness (NIL) topic here up to now. It has been the subject of multiple MasterCoaches Weekly Buzz episodes, however. Definitely worth checking them out.
A short piece from the Atlantic, however, offers up something interesting. Here’s a quote:
“We are concerned that some activity in the name, image and likeness space may not only be violating NCAA recruiting rules, particularly those prohibiting booster involvement, but also may be impacting the student-athlete experience negatively in some ways,” said board chair Jere Morehead, president at the University of Georgia. “We want to preserve the positive aspects of the new policy while reviewing whether anything can be done to mitigate the negative ones.”
Up to now, the whole NIL thing seems like the Wild West. There don’t seem to be any actual rules. After all, we hear about schools and individuals making big deals. These are deals that certainly go against the spirit of NCAA recruiting rules, if not the actual language.
But can the NCAA actually do anything about it?
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