A blog post (no longer available) got me thinking about the source of team culture. The perspective there was that for that blogger’s team(s) the culture comes from him. I certainly agree that the coach should reflect the team culture. I’m not sure whether they are necessarily the source of that culture, though.

Recruited team or built program

I think in the case of a recruited team, one can probably say more surely that the coach defines the culture. After all, the coach selects the players. Presumably, those players reflect the type of team that coach wants.

Even there, though, I’m not sure you can say only the coach dictates culture. Certainly the coach can (and probably should) influence it. This is even more strongly the case for something like a high school team where it is a coach working with youth. I think, though, that the collective personality of the team will have some influence. So too may elements of the broader organization or community in which the team operates. It may not be the dominant one, but it at least factors in to the equation.

The now retired John Dunning shared some thoughts on developing and maintaining team culture from this perspective. The clip below is from an interview I did with him.

Unrecruited or built team

The other situation is where you coach a team that you didn’t build yourself. That could be a team already formed when you take over. It could also be a team you selected through a tryout process. Yes, in the latter case you did pick the team. But you only did so from a given pool of players.

In this sort of situation – especially when we’re talking non-youth teams – I feel like a lot of the team culture must come from the players. They need to be part of defining how they train and play and otherwise operate. You may be able to enforce a culture from a top down perspective, but it takes a lot of respect and credibility. You won’t get a cohesive culture if you don’t have player buy-in.

Seen it both ways

I’ve been in both situations. I’ve worked in college programs where we recruited players. There the primary culture is mainly dictated by the coach, especially if they have been there for a while. Returning players help to enforce the existing culture as new players are added each year. Even in this situation, though, you sometime have to adapt. Players change. The local environment can play a big part. Sometimes that’s consistent. Sometimes it changes.

I’ve also been in a situation where I’ve had to adapt myself to a team culture. Yes, I influenced a lot of things on-court. We trained the way I decided we trained and I set the expectations – at least initially. Off the court, though, the players were the bigger determinant of culture. I wouldn’t go along with things that I objected too, but otherwise I adapted myself to the situation.

So what’s your view? Where does/should team culture come from?

See also Creating a Culture of Success.

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John Forman
John Forman

John is currently the Talent Strategy Manager (oversees the national teams) and Indoor Performance Director for Volleyball England, as well as Global Director for Volleyball for Nation Academy. His volleyball coaching experience includes all three NCAA divisions, plus Junior College, in the US; university and club teams in the UK; professional coaching in Sweden; and both coaching and club management at the Juniors level. He's also been a visiting coach at national team, professional club, and juniors programs in several countries. Learn more on his bio page.

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